To celebrate 85 years of impact, the Urban League of Louisiana launched the Boundless campaign—a tribute to the organization's legacy of advocacy, empowerment, and community advancement. BLUE was tasked with creating a website that not only captured this rich history but also inspired continued engagement.

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The site was built to feel dynamic and deeply connected to the League’s identity. Subtle animation effects, such as scroll-triggered fades and transitions, add energy and guide the user through key moments of the campaign narrative.

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From a dynamic historical timeline to multimedia storytelling, every element was designed to resonate with both longtime supporters and new audiences. The result is a modern, mission-forward site that reflects the League’s legacy—and points confidently toward its future.